Bushwacker!
Bikes carry my best stories. Years from now, someone will point to this bike and ask, "So where did the name Bushwacker come from?" and the answer will begin, "My grandson, Brooks, named it..." Then years later too, Brooks will say, "I named my grandpa's bike, the one he rode to the solar eclipse across Iceland, Bushwacker, after my favorite rodeo bull".
Uh.... the kind of provenance you can't design into a bicycle.
In person, look at the chain stay: I'm going to media blast, "BUSHWACKER - For the places where there isn't supposed to be a bicycle."